For advertising: Contact Janet Verdeguer
Tel: 941-870-3422, Mobile: 954-732-1188

janet@southwindsmagazine.com

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Readership

Reader Demographics (Based on our annual survey):

Currently own a boat 85.08%
Cruise only 67.44%
Race only 5.42%
Race & Cruise 25.32%
Spend 40+ days on their boat 36.17%
Spend 11 - 40 days on their boat 23.77%
Spend less than 10 days on their boat 5.68%
Charter sailboats 26.35%
Have purchased a boat in the last year 6.97%
Subscribe to a magazine 72.86%
Male readers 80.36%
Have a College or post graduate degree 79.84%
Read the magazine monthly 48.06%
Get the magazine at a marine store 49.61%
Think SOUTHWINDS is excellent 79.06%
Have visited the web site 29.19%
Realize the magazine is available online 28.42%
Buy products through ads in SOUTHWINDS 67.18%
Average amount spent on boat per year $4,257.69
Average boat length is 30 feet
Average readers age is 53 years
Make more than $100,000 per year 32.55%
Make between $75,000 to $100,000 per year 31.55%