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For advertising: Contact Janet Verdeguer
Tel: 941-870-3422, Mobile: 954-732-1188
janet@southwindsmagazine.com
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Readership
Reader Demographics (Based on our annual survey):
| Currently own a boat | 85.08% |
| Cruise only | 67.44% |
| Race only | 5.42% |
| Race & Cruise | 25.32% |
| Spend 40+ days on their boat | 36.17% |
| Spend 11 - 40 days on their boat | 23.77% |
| Spend less than 10 days on their boat | 5.68% |
| Charter sailboats | 26.35% |
| Have purchased a boat in the last year | 6.97% |
| Subscribe to a magazine | 72.86% |
| Male readers | 80.36% |
| Have a College or post graduate degree | 79.84% |
| Read the magazine monthly | 48.06% |
| Get the magazine at a marine store | 49.61% |
| Think SOUTHWINDS is excellent | 79.06% |
| Have visited the web site | 29.19% |
| Realize the magazine is available online | 28.42% |
| Buy products through ads in SOUTHWINDS | 67.18% |
| Average amount spent on boat per year | $4,257.69 |
| Average boat length is | 30 feet |
| Average readers age is | 53 years |
| Make more than $100,000 per year | 32.55% |
| Make between $75,000 to $100,000 per year | 31.55% |